Content Strategy Lead

Job description

About us

Whether you are going on holiday or on a business trip, a delay or cancellation is always annoying. Unfortunately, airlines generally refuse to pay the legally-required compensation to the affected passengers. Lack of knowledge, expertise and time are the main reasons for passengers to give up. For this reason, Yource, the parent company of Flight-delayed.co.uk and others, was founded in 2010. We help all travelers and tour operators claim compensation for delayed, canceled and overbooked flights. Yource is currently operating in 9 countries and offers support in 8 different languages all under one brand. We take care of all communication with third parties and aim to bring all claims to a successful conclusion.


Who are you?

As content strategy lead you will be responsible to create and own content at Yource, from developing the overall content strategy to writing/editing materials that support both our organic growth and improve the customer journey. Have multiple years SEO experience to deliver the best in class results in terms of organic growth.


  • Creatively launch and execute the content strategy for the entire customer journey across different personas, products and touchpoints;

  • You are a master in driving engagement through content marketing (you know how to convince your audience);

  • Revise and improve content based on quantitative and qualitative user insights;

  • Lead the SEO strategy and roadmap on continuously growing organic site traffic via content, technical SEO, and site analytics;

  • Continuously monitor and analyse organic performance data, compare it against relevant benchmarks and build experiments to help improve the engagement metrics on our landing pages;

  • Partner with our UX designer to ensure consistency in language/messaging throughout our product experiences;

  • Track and manage the success of our content according to OKRs in order to positively influence pipeline and revenue. Make clear recommendations in order to improve the conversion rate;

  • Manage translations with external partner(s) & internal stakeholders.




Requirements

Your profile

  • 3-5 years experience writing long- and short-form content across marketing and advertising channels;

  • Native-level English writing skills and preferably native-level skills in Dutch, French or German;

  • Experience creating campaigns for the web and growing a social audience;

  • An experienced writer, editor and all-around storyteller who can blend creativity with precision;

  • Ability to analyse and present content performance;

  • Experience working with SEO agencies and/or teams to support SEO content creation;

  • Understand SEO core elements such as on-page and off-page tactics, optimisation of site navigation, internal linking structure, URL structure, title tags and meta descriptions;

  • Ability to proactively self-manage and stay organised across multiple simultaneous projects;

  • Excellent project management skills, experience with leading and/or participating in cross-disciplinary projects/teams with IT and Design involved;

  • Excellent verbal and written communication skills;

  • Bachelor/Master degree in a marketing related field.

What do we offer?

  • A varied set of tasks with a lot of responsibilities and career opportunities;

  • An informal and flexible working environment with fun and young colleagues;

  • Friday afternoon drinks, quarterly office parties and an annual company outing (when we can go to the office again, for now we have fun virtual events);

  • The stimulation to always share your ideas, at any time, on any level;

  • Full time position (40 hours per week);

  • 25 holiday days;

  • Pension plan;

  • Last but not least, our office dog Frits!

Interested?

Getting excited to be part of Yource? Then simply apply via the link below with your CV and motivation letter.